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What is Flipdish Phone Marketing (FPM)?

Paul Castanos
  • Updated
Flipdish Phone Marketing (FPM) is a free automated phone marketing system that we offer to help you redirect customers, who called your restaurant to visit your online ordering channels take orders and use that to make their order.
 
FPM allows you to optimise ordering process and saves you time by not needing to take all orders from phone. It also helps you promote your brand better by encouraging customers to visit your website and/or download your branded mobile app.
 
 

How does FPM work?

Flipdish creates a new telephone number (VOIP) and assigns it to your online store. Once activated, when a customer calls your store, they will hear a voice message saying that they can make orders from you online, and allowing them to choose from one of the following options:
  1. Receive a SMS with a link to visit your website or download your mobile app.
  2. Be put through to the restaurant, which will redirect customer call to your restaurant.

The system is built to be smart and will not play the message, or send the text message if the caller has used the app/website, or called the store, in the last 4 days (please keep this in mind when testing).

 

What are the benefits of using FPM?

  • Saves you time by redirecting phone calling customers to your online channels
  • Increases your online orders = makes more money for your business - based on our data, online orders can increase average order value by 4x!
  • Increase your brand awareness and customer loyalty and retention by promoting your website and mobile apps 
  • Grow your customer database by capturing calling customer information

How much does FPM cost?

There is no additional charge for either setting up the voice message or sending the additional SMS (this is included in the Flipdish commission).

 

How to get FPM for my restaurants?

Get in touch with Flipdish Sales or your dedicated Customer Success Manager to enable FPM on your account.

 

What do you get?

We will create and provide you with a new phone number to use. Please note that we will not replace your existing phone number - FPM phone number will co-exists alongside your current number.

 

 

How to make the most of FPM?

  • Use this phone number on your Google Business Page

  • Update your social media with this number

  • Include this number on your printed marketing materials e.g. flyers & menus

 

How to access Flipdish Phone Marketing information

You can check your Flipdish Phone Marketing results in the Flipdish Portal. Login to your Flipdish Portal and select Marketing -> Phone Marketing option from the navigation bar on the left hand side.

On the Phone Marketing page, you can see the total number of calls, length of calls, minutes saved, number of orders and value of the orders that came from the calls, time/day of calls. This information can be filtered by Store or Store Group.

 

 

For more information please contact our support team via "help@flipdish.com".

 

To learn more about Flipdish’s products or how to grow your online business enroll for FREE in the Flipdish Academy here: http://academy.flipdish.com/

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