In the Flipdish Portal, the Flipdish Phone Marketing (FPM) Report provides an examination of key metrics & figures relating to the Flipdish Phone Marketing service. This report provides details on the number of phone calls received, a breakdown of when these phone calls occurred,  access to your call logs, and metrics relating to customers who have signed up through the FPM service - including total sign-ups, active FPM customers, revenue generated, the average order value, the number of orders from these customers, and the estimated time saved by utilising the FPM service.

To access the Flipdish Phone Marketing (FPM) Report, follow the below steps:

1. Login to your Flipdish Portal.
2. Click on the Reports tab in the navigation bar on the left-hand side of the screen.
3. Select Flipdish Phone Marketing (FPM) Report from the list of reports.

Filters

The filters section at the top of the page provides granularity for exploring your data. The following filters are available:

• Time period - The date range for which you want to see data displayed. By default, it will show the last 12 complete months.
• Stores - The store/s for which data will be shown. By default, it will show all stores.

The first group of metrics presents some high-level figures relating to customers who signed up through FPM. Here we can find the number of customers who signed up through FPM, the number of active FPM customers (those customers that have placed an order during the time period), the total revenue from FPM customers, the average order value of FPM customers, as well as the percentage of customers who are FPM customers, the percentage of orders and total revenue from FPM customers, and the estimated time saved (in hours) by opting to use the FPM service. A link is also included at the top of the report to view your call logs.

The second group of metrics are displayed using bar charts with overlaid line charts, on a monthly basis. The blue bars show the figures for FPM customers, and the red lines show the percentage of the total figures that these blue bars represent. In this section, you can see a monthly breakdown of the number of new customers who signed up through FPM (including a percentage of the total new customers that signed up through FPM), the number of active FPM customers (including a percentage of the total customers that are FPM customers), the number of orders from FPM customers (including a percentage of the total orders that are from FPM customers), and the revenue generated from FPM customers (including a percentage of the total revenue that came from FPM customers).

The next table shows an analysis of some key FPM metrics on a store-by-store basis for the selected time period, including whether a store has the FPM service enabled, the average order value of FPM customers, the total order value from FPM customers the number of orders from FPM customers, and the number of FPM customers who have made an order.

The next pair of visualisations examine the quantity and breakdown of incoming phone calls for the selected stores in the selected time period. The Phone calls by time of day table show the total number of incoming phone calls within the time period defined by your time period filter and for the stores in your store's filter. Data will only be shown if there was at least one incoming phone call within that time period, so times of day during which there were no calls (including because stores were closed) will not be shown. Note that when your time period filter includes more than one of any day of the week, data from each of the same days of the week will be combined in the column for that day. For example, if you are looking at a period of 30 days which starts on a Saturday, the figures you see will include the data for all five Saturdays in that period combined in one column. The last visualisation is a line chart showing the number of incoming phone calls on a monthly basis.

Downloading data

You can download the report in two ways:

1. Clicking on the three dots (kebab menu) to the top right of each table, choose the “Download data” option to download the data from that particular table.
2. Clicking on the three dots (kebab menu) in the top right corner of the page, choose the “Download” option to download the content of the whole report at once.

Scheduling emails

You can receive the content of this report directly to your email address on a schedule that you choose. To do this:

1. Click on the three dots (kebab menu) in the top right corner of the page
2. Select the “Schedule delivery” option
3. Change the recurrence to choose how often and at what times you would like to receive the report
4. Enter at least one email address into the email addresses field
5. Choose your desired format (CSV, PDF, or PNG image)
6. Apply any desired filters or custom formatting options on the Filters or Advanced options tabs
7. Click “Save” to set up your schedule