Within the Flipdish Portal, the Campaign Performance Report will provide you with key insights and metrics pertaining to your loyalty, retention, and first-order vouchers.

To access the Campaign Performance Report, follow the below steps:

1. Login to your Flipdish Portal.
2. Click on the Reports tab in the navigation bar on the left-hand side of the screen.
3. Select All reports from the drop-down list of tabs.
4. Select Campaign Performance Report from the list of reports.

Filters

The filters section, found at the top of the page, provides granularity for exploring your campaign data. The following is a list of the set of filters and a brief explanation of what each does:

• Time period - The time period for which data will be considered, for which the default setting is the last 365 days.
• Currency - The currency for which data will be considered. Preselected to the relevant currency of the operating country in which your stores reside.
• Stores - The stores for which data will be considered.
• Countries - The countries for which data will be considered, from a list of operating countries for the stores in question.

Campaign Performance 

This section provides high-level summary data of key campaign metrics. This includes total order value from orders with vouchers, total discounted value, total orders with vouchers, percentage of total orders with a voucher applied, a summary of campaigns across various key metrics, details on the best performing voucher, top 10 vouchers by total order value, and total order count. The section ends with a more detailed ‘Voucher breakdown’ table which summarises each voucher across various key metrics. 

Average Days Between Orders

This mini section provides comparisons on the average days between orders for all customers, loyalty customers, retention customers, and non-loyalty and non-retention customers.

Loyalty 

This section provides key data and metrics related to loyalty customers. A loyalty customer is defined as any customer who has made an order utilising a loyalty voucher, at any stage, with the restaurant in question. Included is a breakdown of loyalty users’ total spend, average order count, average spend, total loyalty customer count, and the total monthly spend from loyalty customers (broken into total order value and total discounted value).

Retention

This section provides key data and metrics related to 'retention customers'. A 'retention customer' is defined as any customer who has made an order utilising a retention voucher, at any stage, with the restaurant in question. Included is a breakdown of 'retention customers’ total spend, average order count, average spend, total retention customer count, and the total monthly spend from retention customers (broken into total order value and total discounted value).

First Order Discount 

This section examines first-order discount vouchers applied to new customers’ orders. Provided are a breakdown of first-order discounts by channel, the percentage of new customers who utilised first-order discounts, the percentage of those customers who were converted into repeat customers, and the total order value and discounted value for first-order vouchers monthly over time. 

Please note that the data in this section will only correctly populate if the first order setting has been configured on a given voucher

Voucher Orders

This section provides more granular data on the vouchers used on orders within your establishment, in the form of a table which provides data on all of the vouchers applied to orders during the specified time period. 

For more information please contact our support team via help@flipdish.com.

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